Food giant Kraft Heinz may have just elevated AI to peak hype cycle by creating an AI-powered platform for Canadian consumers running low on peanut butter.
Last week, former Google Cloud engineer Kelsey Hightower warned that “you could rub AI on a can opener right now and get funding for it”. Kraft’s solution, however, serves a dual purpose — promoting the brand and replenishing stocks.
Kraft Peanut Butter, a beloved brand by nearly 20 million Canadians, acknowledged “the disappointment when consumers discover nearly empty jars, containing just a few spoonfuls of spread.”
With 52% of Canadians feeling sadness upon running out of peanut butter, this AI-powered solution provides convenience by topping up their favourite spread.
Users can visit KraftQRcodes.ca and scan the scraping marks at the bottom of almost empty jars of peanut butter using their mobile devices. This pattern acts like a QR code, which will trigger an order. For a limited time, Skip Express Lane, a delivery service provided by SkipTheDishes, will deliver a free jar of peanut butter spread straight to your doorstep.
For the next month, Kraft claims that the first 750 Canadians each week who visit the platform will receive a free jar of the spread “on a first come, first service basis” with terms and conditions applying.
Stephanie Goyette, head of marketing and strategy at Kraft Heinz, hoped the initiative would “bridge the gap between food and technology”.
“Our latest campaign is a prime example of a convenient, consumer-first innovation disrupting the way Canadians replenish their spreads,” she added.