Online experience aggregator Groupon has integrated software firm SiteMinder’s channel manager solution into its stack, aiming to optimise pricing and distribution to create a better customer experience.
SiteMinder’s platform offers real-time insights, which it claims enable strategic pricing, personalised marketing for guests, and automated payments.
By integrating the platform into its site, Groupon says it will reduce friction in interactions with hoteliers and create better deals for the 17 million customers who book holidays through its service by giving them access to a wider range of properties and destinations.
“The integration of SiteMinder’s powerful channel management solutions represents a pivotal moment in Groupon’s transformation journey, offering customers expanded choices for hotels,” said Brian Heyel, Groupon’s global head of travel.
“This reinforces our commitment to personalised and efficient services, enabling effective capacity management and dynamic pricing optimisation during sales peaks.”
According to a SiteMinder report, almost 60% of travellers worldwide want to travel more, with one in five looking for packaged deals—including not only flights and hotels but also experiences offered by Groupon.
“Beyond simplifying pricing and distribution, it extends [hoteliers] reach, providing the flexibility needed in a dynamic market,” added Heyel. It “reflects our dedication to developing and curating the best possible supply for our customers while supporting our valued partners in the hospitality sector.”
James Bishop, vice president for ecosystem and strategic partnerships at SiteMinder, shared: “At the heart of this collaboration is a shared goal to open more doors for hotels, giving them wider access to a broader range of guests as international travel accelerates.”
