Salesforce announced it will invest $15 billion in San Francisco over the next five years, doubling down on the city as a global AI hub.

The investment will fund a new AI Incubator Hub while supporting workforce development and training programs. Salesforce, which is considered the city’s largest private employer, made the announcement ahead of its Dreamforce conference, which expects to draw nearly 50,000 attendees.

The company framed the commitment as reinforcing what it calls San Francisco’s status as the world’s AI capital. Salesforce was founded in the city in 1999 and remains headquartered there.

The investment spans infrastructure, innovation initiatives, and customer success programs.

The timing coincides with intensifying competition in enterprise AI. Salesforce faces pressure from Microsoft, Google, and other cloud providers racing to embed AI capabilities into their platforms.

The investment could also influence broader conversations about tech companies’ civic commitments.