ChatGPT-maker OpenAI has taken an ownership stake in Thrive Holdings as part of a new partnership to “accelerate enterprise AI adoption,” the company announced in a blog post. Financial terms of the deal were not disclosed.

Under the partnership, OpenAI and Thrive will work together to modernize high-volume, rules-driven workflows — starting with accounting and IT services. Both companies describe these sectors as large, revenue-rich industries that still heavily rely on manual, decades-old processes.

As part of the arrangement, OpenAI will embed research, product and engineering teams inside Thrive Holdings’ portfolio companies. The goal, the companies say, is to improve “speed, accuracy, and cost efficiency while strengthening service quality.”

Brad Lightcap, OpenAI’s chief operating officer, said the partnership offers a blueprint for deploying frontier AI across entire organizations. “AI is redefining how enterprises are built and deliver value for customers,” he said.

Thrive Holdings said OpenAI will become a co-owner in the parent entity, aligning incentives as both sides build AI systems trained on company-specific data and guided by expert feedback. Thrive Holdings said OpenAI will become a co-owner in the parent entity, aligning incentives as both sides train advanced models on company-specific data, guided by expert feedback. The companies describe the effort as a long-term strategy to make AI a foundational driver of enterprise performance.