Meta has acquired Limitless, the AI-wearables startup best known for a pendant that records and summarizes in-person conversations.
The deal marks the end of the company’s run as an independent “memory augmentation” startup. In a message on the company’s homepage, cofounder and CEO Dan Siroker says the team is joining Meta to help build AI-enabled wearables as part of Meta’s vision for “personal superintelligence for everyone.” The financial terms were undisclosed.
Limitless, formerly known as Rewind — makes a small pendant that clips to clothing or a lanyard and, together with a companion app, records conversations and produces transcripts and searchable summaries. Limitless said it will stop selling its device to new customers but will continue supporting existing pendant users “for at least another year.” Existing customers no longer need to pay a subscription and will be moved to the Unlimited plan for free.
Limitless is also winding down several non-pendant products, including the original Rewind desktop app and recording features in the web and desktop apps. Users in certain regions, including the EU, UK, Brazil, Israel, South Korea, Turkey and China, will lose service in those markets and have until December 19, 2025 to export their data.
The company is also changing its privacy terms. Remaining users must accept updated Privacy Policy and Terms of Service, but Limitless stresses that data will “remain safe” whether or not customers keep using the Pendant. New tools let users export or delete all stored data from within the app before regional shutdown dates. Limitless published tools for users to export or delete stored data from within the app.
On its about page, Limitless describes its mission as “freeing the human mind from its biological limitations.” Previously, it has raised more than $33 million from investors including Sam Altman, Andreessen Horowitz, First Round Capital and NEA.
For existing users, the acquisition is a reminder of the risks that come with being early adopters. Pendant owners keep their device and are moved onto a free unlimited plan, but they now have to accept new privacy terms or export and delete their data before regional shutdown dates. As Limitless stops selling new devices and folds into Meta’s roadmap, customers are left with a tool they rely on, but whose future direction they can no longer predict.