TI SPECIAL REPORT

Voice of the buyer 2025: transform or be left behind

Find out what enterprise tech decision-makers are prioritizing in 2025, based on Voice of the Buyer research with 2,000 leaders. See where budgets, technology bets, and expectations are heading so your plans stay relevant.
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Why does it matter?

Most reports track tech trends. Voice of the Buyer reveals how real decision-makers plan to invest and buy.

You see the full picture through data from 2,000 IT and business leaders across sectors, not just a few quotes.

Growth happens when strategies match buyer reality. This report surfaces the pressure points around budgets, talent, and alignment that shape every deal. 

Voice of the Buyer turns complex signals into clear actions, so 2025 plans speak directly to what buyers care about now and next. 

Who is the report for

Marketing leaders

building 2025 strategies shaped by real buyer priorities, not assumptions.

Demand gen and ABM teams

improving targeting, engagement, and conversion with enterprise tech buyers.

Product and solution marketers

aligning messages and proof points with what decision-makers say they need.

Media and agency partners

creating tech campaigns backed by credible insight that guides programs and pitches.

Who is the report for

Marketing leaders

building 2025 strategies shaped by real buyer priorities, not assumptions.

Demand gen and ABM teams

improving targeting, engagement, and conversion with enterprise tech buyers.

Product and solution marketers

aligning messages and proof points with what decision-makers say they need.

Media and agency partners

creating tech campaigns backed by credible insight that guides programs and pitches.

Voice of the buyer 2025: transform or be left behind

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What you'll get

A clear view of what tech buyers are facing

Understand the pressures on budgets, talent, and alignment that influence every technology decision. 

Data you can plan around, not guess from

Insights from 2,000 decision-makers across industries show where 2025 spend, focus, and risk are moving. 

The technologies that rise to the top

See how AI, cybersecurity, connectivity, data, and digital transformation rank, and what that means for your story. 

A practical 2025 marketing action plan

Turn findings into messaging, content, and campaigns that resonate now and help future-proof your go-to-market approach.