Salesforce will invest $1 billion in Mexico over the next five years, doubling down on the country’s emergence as a tech services hub. The cloud software provider, which began operating there in 2006, aims to drive AI adoption across Latin America.
The investment funds a new Mexico City office and a Global Delivery Center to support customers throughout the Americas. CEO Marc Benioff called it “a commitment to Mexico as a key market for AI-powered growth.”
Mexico’s proximity to the U.S. and growing talent base have attracted major tech investments. Microsoft announced a $1.3 billion commitment last year for cloud computing and AI infrastructure over three years.
Salesforce’s Mexican customer base includes Xcaret, Grupo Bafar and FEMSA. Mexico’s Economy Minister Marcelo Ebrard said the investment will “create jobs and build AI skills” while positioning the country as a consultancy hub for AI agents across Latin America.
Salesforce commercially launched its Agentforce AI agent platform in 2024, designed to automate tasks and streamline operations. Last month, the company forecast third-quarter revenue below Wall Street estimates but announced a $20 billion increase to its share buyback program.
