Terrapinn is using Google Cloud’s AI and data tools to automate parts of its B2B events operation, moving the example beyond individual AI assistants and into repeatable conference workflows.
Google Cloud showcased the case study at its London Summit, listing Terrapinn among other UK small and midsize customers expanding their use of Google AI. The stack combines Gemini models, NotebookLM, Looker and BigQuery to “turn manual tasks into automated workflows,” Google wrote.
It says that the tools will help Terrapinn teams design, market and deliver conferences. Terrapinn describes itself as a global events company operating across education, energy, finance, health, hospitality, retail, technology, telecoms and transport.
Shifting from content generation to operational redesign
Google describes BigQuery as a serverless enterprise data warehouse that supports data analysis, machine learning and business intelligence.
Its Looker documentation describes Looker as a platform for business intelligence, data applications and embedded analytics, with governance and a single source of truth. NotebookLM is positioned as a source-based AI research tool.
The adoption gap between productivity and automation
The Terrapinn example lands as Google is making a broader SMB adoption argument in the UK. In the same post, Google Cloud said UK-based SMB use of Google Cloud AI has nearly doubled year over year. It also cited Enterprise Nation research published with Google showing 71% of surveyed UK AI adopters said AI helps save time on routine tasks, while 64% reported a productivity boost.
The same Enterprise Nation research also shows the adoption gap. Only 21% of UK small businesses use AI regularly, and only 6% have embedded it into daily work across the business.
Polly Dhaliwal, Enterprise Nation’s chief operating officer, said many firms have “yet to make the leap from experimenting with AI to using it regularly and confidently.”
U.S. small-business data points to a similar split between personal productivity and workflow automation. The U.S. Chamber of Commerce Foundation and Ipsos found that half of small-business workers use AI at work, but among AI users, 64% use it mainly for personal productivity, 26% use it for recurring tasks and only 6% use it to automate workflows with minimal human involvement.