At its annual Made on YouTube event in New York this week, YouTube revealed a series of AI-powered features that it says will enhance creativity and support content creators of all sizes.
With Google DeepMind’s video-generating model, Veo, at the forefront, the platform integrates
advanced AI tools to enhance YouTube’s Dream Screen tool.
Initially launched in 2023, Dream Screen previously enabled background generation, but with the
upgrade, Veo, users can produce short video sequences from simple text prompts.
Veo will allow creators to generate standalone six-second AI-driven video clips for YouTube Shorts.
YouTube emphasised that all AI-generated content will be watermarked, addressing concerns about
the surge of AI content on the platform.
Eli Collins, Google DeepMind’s VP of product management, reiterated that Veo is the company’s
flagship AI model for video, and creators can expect continuous refinement rather than multiple new models.
YouTube CEO Neal Mohan speaks at Made on YouTube 2024 in New York City. (Photo by Dave Kotinsky/Getty Images)
“A big part of the journey is actually building something that’s useful to people, scalable, and
deployable,” Collins told Wired. “We’ve never really done a creator product. And we certainly have
never done it at this scale.”
In a bid to make content more globally accessible, YouTube is expanding its auto-dubbing feature,
allowing creators to automatically generate dubbed audio tracks in multiple languages, including
French, Spanish, Italian, and Portuguese while preserving the creator’s voice tone and ambience
through AI-enhanced “expressive speech” technology.
On the content creation front, the Inspiration tab in YouTube Studio will now offer AI-curated
suggestions for creators, providing tailored project ideas, thumbnails, and video outlines.
Caspar Lee, an early YouTube star, spoke exclusively to TechInformed and weighed in on the growing role of AI since he started: “It seems very small, but manually adding subtitles was a huge waste of time, and now they can be done with a click of a button. I also think AI could have helped with thumbnail generation and translating content. Even brainstorming ideas with an AI could have been invaluable.
Read the full interview with Caspar Lee here.
