OpenAI DevDay 2025 delivered a suite of launches centered on in-chat apps, an agent framework, and model and API updates. The company’s DevDay hub catalogs the releases alongside platform metrics on developer activity and tokens processed per minute.
Reuters’ event coverage highlighted the enterprise angle, with CEO Sam Altman declaring a “huge focus” on enterprise growth. Partner demonstrations from Spotify, Zillow, and Mattel underscored the business trajectory.
What OpenAI announced
The announcements span consumer tooling and infrastructure upgrades. Apps in ChatGPT enable governed workflows that run inside the chat interface, supported by an SDK for developers building conversational applications.
AgentKit, OpenAI’s agent framework, is presented as a toolkit for building production-grade agents. Model and API updates were announced alongside platform metrics OpenAI lists on the hub, including 6 billion tokens per minute on the API platform.
Sora 2 in the API is listed alongside smaller voice and image models. Each release on the hub carries a status tag, Preview or Generally Available, so developers know deployment readiness at a glance.
Enterprise emphasis and partnerships
“What you’re going to see over the next six months is an evolution of ChatGPT from an app that is really, really useful into something that feels a little bit more like an operating system,” ChatGPT head Nick Turley said.
Reuters’ event coverage detailed partner integrations: Spotify demonstrated playlist curation via agents, Zillow showcased property search automation, and Mattel previewed toy design workflows.
The report also noted AMD’s role in chip supply, reflecting OpenAI’s hardware diversification as demand scales. These partnerships signal a shift from consumer experimentation to embedded enterprise adoption.
Availability and scope note
Availability details and feature maturity are spelled out on OpenAI’s DevDay hub, where Preview and GA labels distinguish production-ready tools from beta releases.
Pricing, rate limits, and concurrency figures listed reflect conditions at publication time. The tiered rollout suggests OpenAI is staging adoption, giving enterprises early access while refining models for broader deployment.
