Reply has signed a strategic collaboration agreement with Amazon Web Services (AWS) to accelerate cloud and AI adoption across key international markets. The Italian consulting and systems integration group said the pact centers on enterprise-grade generative AI, while extending into migration, security, data and sovereignty work.
On its AWS partner page, Reply says it is an AWS Premier Consulting Partner and an AWS Managed Service Provider, and holds 15 AWS competencies across areas including generative AI, security, migration, data and analytics, IoT and financial services.
AI governance inside a tightening regulatory frame
The partnership expansion coincides with several major EU regulatory deadlines. In the announcement, Reply said its units including Comsysto Reply, Data Reply, Sense Reply and Storm Reply will work on agentic AI systems, domain-specific models and governance frameworks aligned with rules such as the EU AI Act.
The European Commission says the AI Act entered into force on Aug. 1, 2024, that governance rules and obligations for general-purpose AI models became applicable on Aug. 2, 2025, and that the law becomes fully applicable on Aug. 2, 2026, with some exceptions.
Reply said the agreement also covers AI-powered migration and modernization, zero-trust security and compliance automation aligned with DORA, NIS2 and GDPR, modernization of legacy data platforms, AI-enhanced managed services, IoT and digital sovereignty.
Regulatory compliance requirements are already surfacing across the bloc; ESMA says DORA has applied since Jan. 17, 2025, and the European Commission says EU member states had until Oct. 17, 2024, to transpose NIS2 into national law.
Where sovereign cloud fits in
AWS says its European Sovereign Cloud is a physically and logically separate cloud infrastructure operated within EU borders and designed for customers with strict data residency, operational autonomy and resiliency requirements.
AWS said in January 2026 that the first region in that cloud, in Brandenburg, Germany, is now generally available and will be followed by sovereign Local Zones in Belgium, the Netherlands and Portugal.
Case studies and implementation
Reply also pointed to existing customer work on AWS, including Devbot, developed with Audi and Storm Reply, which Reply says helps cloud teams with security findings, cost optimization, architecture guidance and fact-based responses grounded in retrieval-augmented generation.
It also pointed to BMW work on a generative AI cloud optimization assistant on AWS; in an AWS customer story, BMW said the system helped it scale cloud governance, reduce costs and cut time to market.
In a separate case study, Reply said Storm Reply, AWS and Aeroporti di Roma built a multichannel virtual assistant that provides flight information, operational support and personalized recommendations across the airport’s digital channels.
Reply said the system uses a multi-agent architecture built on AWS services, including Amazon Bedrock and a vector knowledge base on OpenSearch Serverless.
What the agreement covers in full
In the announcement, Reply grouped AI deployment with migration, security, data, managed services, IoT and sovereignty in one agreement, while AWS said the collaboration is meant to bring sector-specific expertise and end-to-end delivery to industries and the public sector.