The nine-stakeholder problem: Why knowing your buying committee isn’t enough

October 22, 2026 15:30 – 18:00 PT | Demandbase, 222 2nd St, 24th Floor, San Francisco, CA 94105

40 senior marketers. In-person panel discussion. Original Voice of the Buyer research. 

You know who’s on the buying committee. But do you know what each stakeholder needs to believe before a deal moves forward? 

The dark funnel is hiding buyers, while AI is helping them build shortlists without you. 

Join senior marketing leaders from Atlassian, ServiceNow, and other leading B2B companies for an in-person conversation onhow today’s buying committees really make decisions.

TechInformed’s new Voice of the Buyer research will be shared live for the first time. 

Why attend?

It takes a village. Or, in this case, nine stakeholders. 

A small room of 40 senior marketers, invitation only, built for honest conversation about what’s working, what’s not, and how others are tackling the same challenge. 

Limited to senior marketers. Be part of the conversation with peers facing the same nine-stakeholder problem