Immertia unveils holographic packaging: Future of immersive AI

Immertia, an augmented reality tech start-up, has introduced an AI-powered concept that turns product packaging into an interactive experience for consumers.

The Hologram Concierge concept links a holographic assistant to packaging by scanning the product with a smartphone camera, activating a lifelike, three-dimensional holographic assistant that appears as though it has emerged from within the product itself.

The holographic assistant, which is powered by augmented reality, replaces the front panel and contents of the packaging, presenting to the consumer a visually immersive experience.

In this interactive encounter, the Hologram Concierge can provide detailed information about the brand and the product. The holographic assistant dynamically moves and gestures, according to the start-up, creating a sense of realism and engagement.

The surrounding environment is also transformed, with clickable virtual links and three-dimensional content appearing to float in mid-air.

“The response to the concept has been overwhelmingly positive,” said Dave Chaffey, managing director of Immertia. “This technology will revolutionise how the packaging industry engages with consumers, offering interactive and immersive experiences that are bound to capture attention.”

Chaffey added that concierge allows manufacturers to introduce an additional layer of interaction “enabling brands to share more information, showcase complementary products, and offer engaging content”.

“It’s a powerful way to increase customer engagement and drive sales,” he said.

As the packaging industry adopts this technology, the MD noted said that we can expect to see a surge in innovative designs and improved functionality that will elevate the entire sector.

“This is a chance for packaging manufacturers to differentiate themselves and stay ahead of the curve.”

Last year holograms took off as President Volodymyr Zelensky appeared as a hologram at seven major European tech conferences. The plan is for enterprises to be able to use the technology during meetings that they wouldn’t be able to otherwise attend and use it as a better form of digital communication.