Klarna partners with Vaayu on carbon emissions tracker

Swedish fintech company Klarna has partnered with tech start-up Vaayu to produce a carbon emissions tracker that allows customers to track a fashion product’s CO2 emissions along different stages of its lifecycle.

Not only will shoppers have more accurate insights on the environmental impact of purchasing a product, they will also make more sensitive shopping decisions.

Eyewear retailer Ace & Tate recently took advantage of Vayuu’s carbon tracking platform for its ability make real-time data accessible and model different future scenarios to set company targets.

According to Namrata Sandhu, co-founder of Vayuu, it is just as important for consumers as it is for businesses to have access to carbon data.

“The world is currently at an inflection point. Climate change is the biggest threat our planet faces and we need to address it with the urgent action it requires,” she said.

Klarna’s CO2e tracker has the ability to automatically calculate emissions for fashion purchases on a product-level in real-time. Its “cradle-to-grave” life cycle assessment (LCA) covers stages from raw material extraction and processing to product assembly and delivery to the end-user.

“By feeding Vaayu’s rich and granular data into our CO2e tracker, we give shoppers even deeper and clearer insights into the CO2e footprint of their purchases, empowering them to vote with their wallets and enact real change,” adds Salah Said, head of sustainability at Klarna.

The partnership follows data from Klarna suggesting sustainability has become a key factor in purchasing decisions, especially in fashion.