Articles

Martech

Metaverse: Just because it’s new, it doesn’t mean it’s right

‘Metaverse’, ‘Web3’, and ‘Crypto’ – the almost new buzzwords, but what significance do they have to marketers and advertisers, and...

Martech

2022 Informed: Martech predictions

Ben Murphy, UK MD of audience measurement firm Quantcast gives his predictions on connected TV advertising, a post cookie future,...

Martech

US study reveals consumer hesitancy over Martech

According to the 2021 Future of Marketing Survey, conducted by Charney Research and Toluna,  66% of the customers polled accept...

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