Wpromote releases Polaris marketing tech

Martech provider Wpromote has officially launched its new marketing technology platform, Polaris.

Polaris aims to solve a wide variety of immediate business challenges such as inconsistent data collection and the need to unlock predictive capabilities and significant efficiencies.

The launch includes three groups of apps that can be combined and customised depending on the client: Embark, Navigate, and Discover.

Embark’s purpose is to form a strong, integrated data foundation, including clean data capture, collection, and governance across platforms. Navigate apps layer data, science-based analysis and automation solutions to extract deeper insights and create new opportunities for increased growth. Discover includes predictive modelling built to find optimal investment strategies for maximising returns.

Leondra James at Wpromote voiced the need for data accessibility and democratisation: “Every day, data plays a larger role in how digital marketers make informed decisions, but this data isn’t always ‘analysis-ready.’ There are a number of steps needed to transform data into insights marketers can actually use. Polaris is a game changer, enabling our analysts to access accurate, analysis-ready data and turn around quicker solutions. In turn, our marketing teams can make smarter decisions faster for our clients.”

Wpromote’s Michael Mothner added: “We invested in developing Polaris because our clients needed a transformational, future-proof solution that brings all of these pieces of discrete intelligence together to drive growth without adding massive costs to their tech stack. That’s significantly different from what we’ve seen other agencies putting into the market, where “tech” tends to be focused more on reporting than driving insights that make a tangible business impact.”