Editorial Team

Our Editorial Story

James Pearce


TechInformed editorial originated from a question: How do business leaders learn about the latest tech trends and understand what is valuable and what isn’t? A gap existed in the world of tech publications for a high quality, insights-led, data-driven enterprise technology journal – one offering original research, backed by true and detailed case studies, analysing how firms have undergone their own digital transformations.


I have over a decade of experience covering B2B tech trends, and proudly lead the editorial team. Our purpose is to empower our readers to make more informed decisions, reporting on many of the biggest tech brands in the world, interviewing C-Suite executives from enterprises ranging from Lego to Coca Cola, and providing deep dive themed weeks into topics including Cyber Security, IoT, Cryptocurrency, and 5G.

Partnership Team

Our Commercial Story

Tinu Thomas

Commercial Director

As part of parent company iResearch Services, we’ve been delivering between 30k to 40k leads per month, consistently, to our technology clients since 2008. Amidst the pandemic in 2021, several of them challenged us to expand the range of digital touch points we offer, connecting them with technology professionals to deliver sponsored Thought Leadership and Brand Awareness. A digital publication was the answer, and TechInformed was officially launched fully in 2022.


I have over fifteen years’ experience working across the globe and am delighted to lead the sales team. Our purpose to connect our sponsors, often marketing professionals, with our readers. We do this either by working with enterprise clients directly, or indirectly via media agencies or other publications.

Marketing Team

Our Brand Story

Adrian Whitcombe

VP Global Marketing

Joining iResearch Services was an exciting opportunity to build the TechInformed brand from scratch. We took time to develop the right strategy, before moving on to the identity, and have since launched the website, social media channels, a podcast, sponsorship packages, and jobs board.


I have over 20 years’ experience working with enterprises and start-ups in the technology sector, and am thrilled to lead the marketing team. Our purpose is to build a recognised global brand, and provide a first-class user experience to our readers, sponsors, and partners.


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