TechInformed editorial originated from a question: How do business leaders learn about the latest tech trends and understand what is valuable and what isn’t? A gap existed in the world of tech publications for a high quality, insights-led, data-driven enterprise technology journal – one offering original research, backed by true and detailed case studies, analysing how firms have undergone their own digital transformations.

I have over a decade of experience covering B2B tech trends, and proudly lead the editorial team. Our purpose is to empower our readers to make more informed decisions, reporting on many of the biggest tech brands in the world, interviewing C-Suite executives from enterprises ranging from Lego to Coca Cola, and providing deep dive themed weeks into topics including Cyber Security, IoT, Cryptocurrency, and 5G.

Joining iResearch Services was an exciting opportunity to build the TechInformed brand from scratch. We took time to develop the right strategy, before moving on to the identity, and have since launched the website, social media channels, a podcast, sponsorship packages, and jobs board.

I have over 20 years’ experience working with enterprises and start-ups in the technology sector, and am thrilled to lead the marketing team. Our purpose is to build a recognised global brand, and provide a first-class user experience to our readers, sponsors, and partners.